Arbitron Releases Black Radio Today 2011
June 23, 2011 at 3:06 PM (PT)
ARBITRON has just announced the availability of BLACK RADIO TODAY 2011,a nationwide snapshot of radio listening and key consumer behaviors among Black radio listeners. For more than two decades BLACK RADIO TODAY 2011 has documented listening levels and format preference of Black consumers in the UNITED STATES.
Among this year’s findings are nearly 94% of black persons listen to the radio in an average week – greater reach than the general market. Urban AC is the leading format by far among Black listeners and has grown by 50% since the 2004 report. All Sports is the leading format choice among Black Adults 35-44 and 45-54.
Black listeners of all format choices represent a powerful economic block in a variety of consumer categories. This information is supported on 22 pages of SCARBOROUGH data that appear in BLACK RADIO TODAY 2011 for the first time.