Be Happy ... Listen To The Radio Says U.K.'s RAB
June 28, 2011 at 4:19 AM (PT)
In a SPARKLER RESEARCH study commissioned by the Britain's RADIO ADVERTISING BUREAU, people listening to the radio, watching TV, or using online media said they were both happier and had higher energy levels when compared to those people consuming no media. "Media And The Mood Of The Nation" polled 1,000 people in THE U.K., and asked what media, if any, they were consuming, and then to rate their mood on a minus five to plus five scale. Radio listeners consistantly reported a higher level of happiness and energy.
"When compared with people who were not consuming any media people who were only watching TV rated themselves 62% happier on average, people using the internet rated themselves 69% happier but people listening to the radio were an impressive 100% happier," reports MEDIAWEEK. "The differences were even more stark when comparing energy levels. People watching TV rated themselves as having 180% more energy than people who were not consuming any media, people online rated themselves as having 220% more energy and people listening to the radio rated themselves as having 300% or three times more energy."
RAB Planning Director MARK BARBER said, "Our latest research highlights the immense potential of radio to influence emotions, in turn, offering a huge boost to advertisers seeking emotional engagement to build their brands."