AOL Enters Into Partnership With Slacker
Replaces CBS As AOL Radio Provider
June 28, 2011 at 6:49 AM (PT)
The AOL HUFFINGTON POST MEDIA GROUP's AOL MUSIC is relaunching AOL RADIO in partnership with SLACKER INC. AOL RADIO will offer an enhanced radio experience with fewer ads, new personalization features and premium subscription offerings. The new service will deliver three product tiers to users: the free AOL RADIO service, along with ad-free and feature-rich radio and on-demand premium subscription tiers with personalization and customization powered by SLACKER.
"SLACKER RADIO is the perfect partner to significantly increase the quality of our offerings," said AOL RADIO's LISA NAMEROW. "By combining AOL RADIO's reach with the success of SLACKER in mobile, we are increasing the distribution of our brands and further identifying AOL Radio as a leader in delivering superior radio experiences."
"Both companies bring unique content and functionality to this new partnership," said SLACKER CEO JIM CADY. "Aligning our strengths will enable us to expand our reach to greater opportunities across multiple platforms. We are thrilled to work with AOL RADIO to continue to improve how music lovers experience radio."
Upon the launch of the new AOL RADIO player, SLACKER will lead advertising sales within the player, enabling AOL to package a portion of the inventory for premium AOL MUSIC integrated sponsorships.