Top 40 WRWM/Indianapolis Now Decidedly More Adult
July 5, 2011 at 6:57 AM (PT)
Just before the JULY 4th holiday, CUMULUS Top 40 WRMW (i94)/INDIANAPOLIS quietly shifted to a noticeably more musically adult direction, that looks like Adult Top 40 or Hot AC.
According to MEDIABASE, there are some pretty large musical adjustments with rotations dropping from a high of 90 spins a week last week for KATY PERRY/E.T. and BRITNEY SPEARS/Till The World Ends to 59 plays each. The new rotation leader on the station is ONEREPUBLIC/Good Life topping out at 63 spins.
Other spin casualties are BLACK EYED PEAS/Can't Get Enough, PITBULL/Give Me Everything, RIHANNA/S&M, KE$HA/Blow, and TINIE TEMPAH/Written In The Stars among others, as the station takes a decidedly non-rhythmic direction.
CUMULUS SVP/Programming JAN JEFFRIES explained the changes to ALL ACCESS, "i94 has established its base as a tight current list Top 40, and is now in growth mode with the upper end of the 18-34 demos. Injecting some library product to accompany current rotations with limited dayparting is the current process.
"The talent lineup is the BERT SHOw in mornings, RICK DEES is midday, MARCO handles PM Drive and BILLY BUSH CHR continues in evenings. Additionally, i94 has established excellent cume. This next step is intended for conversion of both cume and TSL."