Alan Burns To Present Findings In Largest Study Of Female Listeners
All Access Readers Helped Choose The Survey Topics
July 11, 2011 at 2:18 PM (PT)
Beginning next week, ALAN BURNS AND ASSOCIATES will release the results of radio’s largest national study of female listeners. Over 2,000 Top 40 and AC listeners were polled "Here She Comes 2011 -- Insights Into Women, Radio, and New Media."
The study covers women’s attitudes toward and usage of radio; music trends; morning listeners’ behavior and desired content; characteristics of actual PPM panelists and diarykeepers; radio’s digital/online practices and future, and many more areas of practical application for programmers and executives.
"We’re going to answer questions like ‘Where’s your audience headed musically?’ ‘What’s the very first thing she wants from media in the morning?’ ‘What’s AMERICA’s favorite morning show bit?’ ‘ Does she know your artists?’ ‘Are your FACEBOOK postings boring her?’ CEO ALAN BURNS said. "Plus broader topics such as how -- and whether -- online music streamers like PANDORA are affecting radio usage."
To compile the most pressing topics for the study, ALL ACCESS polled its readers to find out what subject areas were of greatest interest. "We focused heavily on the areas in which ALL ACCESS’ PDs, GMs, and group executives expressed the most interest," BURNS noted.
The data will be unveiled in a series of four webinars presented by DMR. The first webinar will cover industry-wide headlines and is scheduled for next THURSDAY, JULY 21st, at 2p ET. Click here to register.