At 'Analyst Day,' Pandora Notes 100 Million Registered Users
Also Announces New Deal With Scion
July 12, 2011 at 6:11 AM (PT)
PANDORA now claims 100 million registered users and 36 million monthly active users. The company released figures showing more than 100 million people have registered to listen to PANDORA's free personalized radio service across hundreds of consumer electronic devices including computers, smart phones, TVs, set-top boxes, alarm clocks, tablets and car dashboards. On a monthly basis, 36 million listeners access PANDORA across these multiple platforms.
During the Company's first "Analyst Day," PANDORA CEO/Pres. JOE KENNEDY noted that PANDORA "is redefining radio, where 80% of all music listening occurs."
PANDORA ended 2010 with 2.3% market share of all radio listening in the U.S. Six months later, PANDORA has increased its market share to 3.6%.
New Deal With Scion
Also at "Analyst Day," PANDORA reported it has increased its automotive footprint via a new relationship with SCION and an expansion of its relationship with FORD MOTOR COMPANY where the service will be available in 10 FORD vehicles and two LINCOLN vehicles. Currently, PANDORA has in-vehicle integrations with BMW, FORD, MERCEDES-BENZ, MINI and SCION. Additional automotive manufacturers who have announced plans to integrate PANDORA into their vehicles include BUICK, CHEVROLET, GMC, HYUNDAI and TOYOTA.