Goodbye To 'Fresh' In Chicago, As WBBM-A To Simulcast On FM
July 14, 2011 at 10:34 AM (PT)
Well, that didn't take long. Amidst rampant rumors of MERLIN MEDIA flipping Alternative WKQX (Q101)/CHICAGO to a spoken-word format as soon as TOMORROW, CBS RADIO has decided to simulcast News WBBM-A on its 105.9 frequency, currently the home for AC WCFS. The simulcast starts on AUGUST 1st.
"WBBM Newsradio has built a flawless reputation, and is a name well-known by millions of listeners in the CHICAGO area," CBS RADIO/Chicago’s SVP/Market Manager ROD ZIMMERMAN said. "Since 1968, we have served the community with sound journalism and information through broadcasts on 780AM. As we take this next step in advancing the availability of WBBM we do so with the same integrity and judgment that has guided us for the past 40+ years.
"Offering listeners an AM and FM option to interact with our stations has been a winning strategy for CBS RADIO in major markets such as SAN FRANCISCO and DETROIT," he continued. "The upside for the consumer, and the advertisers who want to reach them, is enormous, and we strongly believe this move will prove successful in the future."