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Exclusive June PPM Analysis: Detroit, Phoenix, San Diego And Kansas City
July 15, 2011 at 3:53 AM (PT)
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ALL ACCESS presents JUNE PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.
Detroit - June 2011: WYCD Back In Pole Position In Motor City
CBS RADIO Country WYCD returned to #1 P6+ in DETROIT in JUNE with 6.4. Last time WYCD had #1 to itself was in FEBRUARY. CBS RADIO Sports WXYT-F (97.1 THE TICKET) dropped to #2 (6.3) and CBS RADIO Classic Hits WOMC fell from #2 to #3 (5.9). WYCD’s growth was broad, putting the station into the Top 5 P18-49, P25-54 and P35-64 (see Top Demo Gainers below).Top Demo Gainers (within Top 10, share growth/rank, MAY to JUNE):
P6+: CLEAR CHANNEL Urban WJLB, 19% /#10t to #10t
P18-34: GREATER MEDIA Active Rock WRIF, 22% /#7t to #4
P18-49: CITADEL Hot AC WDVD, 17% / #6t to #4
P25-54: WYCD, 18% / #6 to #3t
P35-64: WYCD, 16% / #7t to #4
Snapshot Trends (3 consecutive months, up or down)
Trending UP - WDVD (P6+), THE TICKET (P18-34), WRIF (P18-34), CLEAR CHANNEL Urban AC WMXD (MIX 92.3 FM) (P18-49), WJLB (P25-54)
Trending DOWN - CITADEL Talk WJR-A (P6+, P18-49, P25-54, P35-64), CITADEL Adult Hits WDRQ (P6+, P18-34, P18-49), GREATER MEDIA AC WMGC (MAGIC 105.1) (P6+, P25-54, P35-64), CLEAR CHANNEL Top 40 WDTW (106.7 THE BEAT) (P18-34, P18-49), CLEAR CHANNEL Hot AC WNIC (FRESH 100) (P18-34), CBS RADIO News WWJ-A (P25-54, P35-64)
Phoenix - June 2011: Jamz, KMXP New #1s
After hitting #2 three times over the past year, CBS Top 40/Rhythmic KZON (101.5 JAMZ) reached #1 P6+ in PHOENIX in JUNE (5.7), tied with CLEAR CHANNEL Hot AC KMXP (MIX 96.9), which had not been #1 since NOVEMBER. CBS RADIO Classic Hits KOOL fell from #1 to #3 (5.3). MIX 96.9 also was #1 P25-54.
CLEAR CHANNEL Smooth Jazz KYOT, #4t P6+ (4.9), has been on a roll since transitioning to its current format at the end of last year, adding P35-64 share four months in a row, rising from #6 to #4 in JUNE. CLEAR CHANNEL AC KESZ was ahead of KYOT at #2 in the demo, though KESZ’s share has dropped over the same four months (see Snapshot Trends below).
Top Demo Gainers (within Top 10, share growth/rank, MAY to JUNE):
P6+: CLEAR CHANNEL Country KNIX, 14% /#12t to #8
P18-34: KYOT, 55% /#16t to #6
P18-49: KNIX, 23% / #13 to #10
P25-54 FARMWORKER Regional Mexican KNAI (RADIO CAMPESINA), 14% / #10t to #9
P35-64: KNIX, 30% / #12 to #8
Snapshot Trends (3 consecutive months, up or down)
Trending UP - MIX 96.9 (P6+, P18-34), 101.5 JAMZ (P6+), BONNEVILLE Adult Hits KPKX (98.7 THE PEAK) (P35-64), CLEAR CHANNEL Talk KFYI-A (P35-64)
Trending DOWN - SANDUSKY Classic Rock KSLX (P6+), BONNEVILLE Talk KTAR-F (P6+, P25-54), ENTRAVISION Regional Mexican KLNZ (LA TRICOLOR) (P18-34), KOOL (P18-34, P18-49, P25-54), KESZ (P35-64)
San Diego - June 2011: Channel 933 Dialed In; Big Month Fort The Walrus
CLEAR CHANNEL Top 40 KHTS (CHANNEL 933) was #1 P6+ in SAN DIEGO in JUNE scoring a 7.1. CLEAR CHANNEL AC KMYI (STAR 94.1) was #2 (6.8) and LINCOLN FINANCIAL MEDIA Country KSON was in the top 3 for the first time this year, tied with LOCAL MEDIA Rhythmic AC XHRM (MAGIC 92.5) (4.9).
BCA Classic Hits XPRS-F (105.7 THE WALRUS) popped a big month, in multiple demos, and pushed past CLEAR CHANNEL Classic Rock KGB P25-54 (#8 vs. #9) and held its position ahead of KGB P35-64 (#6 vs. #7t), though KGB had the largest share percentage growth in that demo (see Top Demo Gainers below).
STAR 94.1 was #1 P25-54 while CHANNEL 933 moved up to #2, dropping MIDWEST TELEVISION Adult Hits KFMB-F (100.7 JACK FM) to #3. CBS Radio AC KYXY and MAGIC 92.5, each tied for #4 in MAY, remained #4t in JUNE.
Top Demo Gainers (within Top 10, share growth/rank, MAY to JUNE):
P6+: THE WALRUS, 15% /#9t to #5
P18-34: UNIVISION Spanish Adult Hits KLQV (RECUERDO 102.9), 15% /#9t to #5
P18-49: THE WALRUS, 18% / #8 to #6
P25-54 THE WALRUS, 18% / #8t to #7t
P35-64: KGB, 13% / #10 to #7t
Snapshot Trends (3 consecutive months, up or down)
Trending UP - MAGIC 92.5 (P6+), CLEAR CHANNEL Country KUSS (P6+, P25-54, P35-64), CHANNEL 93 (P18-34), THE WALRUS (P18-34, P18-49, P25-54, P35-64), JACK FM (P18-34), STAR 94.1 (P35-64)
Trending DOWN - KYXY (P6+, P25-54, P35-64), CLEAR CHANNEL Talk KOGO-A (P6+, P35-64), LOCAL MEDIA Alternative XTRA (91X) (P18-34), UNIVISION Regional Mexican KNLV (LA NUEVA 106.5) (P18-34, P25-54)
Kansas City - June 2011: KQRC #1; Jack Gets Jacked In KC
ENTERCOM Active Rock KQRC was #1 P6+ in KANSAS CITY in JUNE with 6.6. KQRC pushed last month’s #1, WILKS Top 40 KMXV’s (MIX 93.3), to #2 despite increasing 6.2 to 6.5, and CUMULUS Classic Rock KCFX (101 THE FOX) grew 5.9 to 6.1 but fell in rank, #2t to #3. KQRC also was #1 P18-34 and P25-54, where a block of rock capped the rankings with CUMULUS Classic Rock KCFX (101 THE FOX) at #2 and ENTERCOM Alternative KRBZ (96.5 THE BUZZ) at #3.
CUMULUS Adult Hits KCJK (105.1 JACK FM) was up, in some cases by a lot, in multiple demos in JUNE including adding 100% share growth P18-34, boosting it ten spots in that demo’s ranker (see Top Demo Gainers below).
Top Demo Gainers (within Top 10, share growth/rank, MAY to JUNE):
P6+: KQRC, 12% /#2t to #1
P18-34: JACK FM, 100% /#18 to #8t
P18-49: JACK FM, 29% / #15 to #9
P25-54: JACK FM, 21% / #16t to #10
P35-64: UNIVERSITY OF MISSOURI-KANSAS CITY noncommercial KCUR, 15% / #14t to #10t
Snapshot Trends (3 consecutive months, up or down)
Trending UP - MIX 93.3 (P6+, P18-49), KCUR (P6+, P25-54, P35-64), ENTERCOM Hot AC KZPT (P18-34, P18-49), WILKS BROADCASTING Country KFKF (P18-49)
Trending DOWN - CUMULUS Comedy KCMO-FM HD2 (P6+, P18-34, P18-49, P25-54, P35-64)
dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

