Emmis Launches Loud Digital Network
July 19, 2011 at 3:59 AM (PT)
EMMIS COMMUNICATIONS is set to launch the LOUD DIGITAL NETWORK, a premium digital entertainment network for the 18-35-year-old audience. LOUD DIGITAL NETWORK will produce and distribute premium digital branded entertainment content, and drive engagement and integration across multiple mass-media platforms, including online, on-air, print and mobile. At launch, the network positioned as "entertainment amplified" will claim over 20 million unique monthly visitors, more than 10 million social media followers and 50 million video views per month.
THE LOUD DIGITAL NETWORK will launch an initial slate of digital TV web series ready for brand sponsorship this fall. "Inside the Interview" with ANGIE MARTINEZ will feature MARTINEZ interviewing major artists in the Hip-Hop world. The rock-focused "Festival Revolution" will star ALLISON HAGENDORF of FUSE TV, giving audiences highlights and behind the scenes look at all the major rock festivals. "My Fabolous Life" is a series starring the rapper FABOLOUS as your guide to anything fabulous in life, whether he's visiting lavish penthouses, test driving luxury cars or sitting front row at Fashion Week.
Stylenistas will tune in to "Gloss it Up" and "Dream of A Dress", fashion and beauty make-over series produced in partnership with FREMANTLE MEDIA. FAITH EVANS and production partner E1 ENTERTAINMENT brings the reality web series "First Ladies" to THE LOUD DIGITAL NETWORK, viewers follow the life of R&B star FAITH EVANS as she juggles a lively home life and career. Top 40/R WQHT (HOT97) DJ FUNK FLEX's hit show "Full Throttle" as seen on MTV2 will be available for the first time digitally on the LOUD DIGITAL NETWORK, with never seen before web extras. In addition, discussions are underway with several major brands on developing custom celebrity content for their campaigns.
"Our publishers represent some of the most innovative online entertainment and social platforms that draw massive audiences, and we are looking to aggressively expand the network over the next 12 month by partnering with premier sites in the entertainment and lifestyle vertical," commented VP/Digital Programming LIN DAI. "THE LOUD DIGITAL NETWORK connects marketers with celebrity programming digitally like never before. We are actively seeking the perfect brand partners for our digital series slated for this fall."
Check it out at www.louddigitalnetwork.com.