Omnicom CEO Notes 'Social Networking Component' In Ad Campaigns
July 20, 2011 at 4:46 AM (PT)
OMNICOM CEO JOHN WREN had some good news TUESDAY, saying that the economic outlook in the U.S. "looks less auspicious than earlier in the year and the holding company expects 'moderate growth' in the back half of 2011," reports MEDIAPOST.COM.
"Though the job picture and the pace of economic improvement is more negative than it was last quarter and we remain concerned about the failure to complete a debt-ceiling deal, we believe that this situation will improve over the coming weeks and months," WREN said on a conference call.
WREN did have an opinion that will affect radio moving forward, noting social media's newfound strength in ad sales. Every initiative has "some social marketing component to it and it's becoming just part of the normal process that we go through in terms of wanting to ... extend the messaging," he said.