Universal Music Group Inks Deal With Talenthouse
July 21, 2011 at 12:31 PM (PT)
Where did LADY GAGA go for a career lift? They used TALENTHOUSE.COM, a social crowdsourcing platform that has pacted with UNIVERSAL MUSIC GROUP to create collaborative campaigns that it hopes will benefit both UMG artists and up-and-comers.
According to MASHABLE.COM, "TALENTHOUSE.COM will work with UMG artists and labels to launch their own 'Creative Invites' (or crowdsourcing contests). TALENTHOUSE says that this partnership will not only garner more fans and attention for UMG artists (the voting process is FACEBOOK-based), but will also allow unknowns to collaborate with big names."