Study: Interest In Car Internet Radio 'Average'
July 25, 2011 at 4:55 AM (PT)
An ABI RESEARCH study of consumer preferences for the "connected car," respondents from the U.S., U.K., FRANCE, GERMANY, JAPAN, and CHINA said that their most desired option for car use is connected navigation, but Internet radio "only showed average levels of interest among non-users, even in the U.S. where most major OEMs and aftermarket vendors are heavily focusing on multimedia streaming." However, those with Internet radio access already installed do frequently use the service, the study says.
Telematics and Navigation Group Director DOMINIQUE BONTE said, "The clear preference for connected navigation can be explained by the familiarity of users with this service. Clearly car OEMs need to build their infotainment platforms around navigation, especially as overall awareness levels about other connected car services remain low. On the other hand the high frequency of use of Internet radio among users suggests that car owners embrace new services once they have become familiar."