NYMRAD Offers Big-Money 'Creative Challenge'
July 26, 2011 at 2:27 PM (PT)
NEW YORK MARKET RADIO (NYMRAD) announces "The Creative Challenge for Change," a creative competition that will award $250,000 in on-air and online media from NEW YORK radio outlets, plus $10,000 cash for production and $10,000 cash award for the creator(s) of the Grand Prize-winning campaign. The Grand Prize Winner will be selected from three finalists by a live audience vote during NYMRAD’s "listen ... The Sound of Influence" event on WEDNESDAY, OCTOBER 5th, 2-6p at the BEST BUY THEATER in TIMES SQUARE..
Entries must be integrated campaign pitches that use Radio as the primary medium and must include a produced spot (and may also include assets like talent, digital and event) to promote MICHELLE OBAMA’s "Let’s Move" initiative by developing a concept and strategy to educate the public on child obesity prevention.
"We are inviting global thought-leaders and change-agents to showcase their creative work through sound," NYMRAD Exec. Dir. DEBORAH BEAGAN said. "Entries should be multi-platform campaigns that represent the ‘best of the best’ in content that is shaping the advertising industry and showcase all the capabilities and tools that Radio offers advertisers for engaging and interacting with consumers."
"A huge part of marketing today begins with 'listening' to your target consumer and understanding their social values -- what motivates them and why," NYMRAD Chair ALEX CAMERON noted. "We can 'listen' to them through research, surveys, social media habits and discussions and then we have the opportunity to respond and serve up what they want and how they want it. Radio remains a highly effective way to do that with a localized tone and it's time we expect a better job on quality and clever audio creative. It's a big missed opportunity for some, especially considering the level of influence on-air talent has combined with the instant ability for radio brands to mobilize their social media fans. I'm excited to see what the creative community talent puts forth against a radio focus."
Entries must be submitted in video format at www.nymrad.org/contest, no later than the deadline of 3p., FRIDAY, SEPT. 9th, 2011. Additional details and full contest rules also are available on the site.