AWM Changes Business Model
July 26, 2011 at 3:20 PM (PT)
The ALLIANCE FOR WOMEN IN MEDIA (AWM) is making radical changes to its business model. As AWM entered its 60th Anniversary year, the membership approved a new membership structure as well as the establishment of a new Affiliate program.
"When we changed our name from AMERICAN WOMEN IN RADIO IN TELEVISION to ALLIANCE FOR WOMEN IN MEDIA to more accurately reflect -- and include -- the wide variety of electronic media and professionals we serve, we realized throughout the process that our membership structure needed to evolve as well," AWM Pres. ERIN M. FULLER said. "We believe this new model will better fit our target audience of influential, tech-savvy media professionals."
AWM transitioned from a traditional paid membership model to a free membership structure by eliminating almost all membership dues and creating a new 'Community Member' category. Community Members receive all AWM communications including our weekly newsletter FastForward, have access to all areas of the website, and can engage with other media professionals virtually or in person at national events. Anyone with a professional interest in women in media is eligible to join as a Community Member.
"Alliance for Women has taken bold steps to evolve into a completely inclusive organization with a bright future," said AWM Chair VALERIE BLACKBURN. "AWM is removing any barrier -- physical location, financial or technological -- that prevents anyone with an interest in women in media from actively participating in events and campaigns, learning about key issues and trends, or engaging with their peers within our association."