Who Are The Most Valuable Morning Show Listeners? Alan Burns Study Says Itâ€™s The Earliest Listeners
July 27, 2011 at 3:59 AM (PT)
ALAN BURNS AND ASSOCIATES will unveil the second set of data from its national study of female AC and Top 40 listeners this week, and CEO ALAN BURNS says that of all morning show listeners, those who listen the earliest in the morning are the most valuable.
"The earlier in the morning a women first turns on a radio, the more likely she is to listen to radio multiple times that day, and the more total time she will spend with radio," said BURNS. "To be as successful as possible, morning shows can’t afford to 'wake up' on the air -- though many do."
The earlier in the morning a women first turns on a radio, the more likely she is to listen to radio multiple times that day.
"Another important usage benchmark is whether a woman turns on radio before leaving home in the morning," added BURNS. "Those who do are also more likely to be heavier radio consumers. But women are very rushed in the morning; half of all the women we surveyed are out the door in an hour or less after waking up."
An ALL ACCESS reader poll helped shape the study’s focus, and ALL ACCESS will have exclusive commentary from ALAN BURNS each FRIDAY during the release.
ALAN BURNS AND ASSOCIATES interviewed more than 2,000 women for its second-annual largest-ever study of women who listen to radio; data is being released in a series of four free webinars presented by DMR. This week’s webinar will focus on morning show listeners and listening. The webinar is scheduled for THURSDAY, JULY 28th at 2p ET.
To register, click here.
For more information contact ALAN BURNS AND ASSOCIATES at (251) 980-7070.