ESPN Deportes Radio Moving To 1210 AM In Miami
July 27, 2011 at 8:10 AM (PT)
ESPN DEPORTES RADIO is moving in MIAMI, as DEPORTES MEDIA LLC moves the network's programming from Spanish Sports WOCN-A at 1450 AM to the larger signal of MULTICULTURAL RADIO Spanish Variety WNMA-A at 1210 AM. The move will take place MONDAY (8/1); DEPORTES MEDIA closed on the purchase of WOCN in JUNE.
"The ESPN DEPORTES RADIO team is thrilled to expand our coverage in FLORIDA and reach thousands more Spanish-speaking sports fans," said Sr. Director and GM OSCAR RAMOS. "The re-launch in MIAMI presents great opportunities for our brand and will allow us to better serve this growing audience of passionate Latino sports fans. The addition of WNMA 1210 AM to our portfolio of stations solidifies our commitment to expand our national presence."
"The WNMA 1210 AM team will work hard to give sports enthusiasts up-to-the-minute news and dynamic content with a local twist," said VP/GM MARA RANKIN. "We are excited to bring the best in sports commentary and programming to the underserved Latino fans in WEST PALM BEACH, BROWARD and MIAMI counties" (PALM BEACH, BROWARD, and MIAMI-DADE COUNTIES).
"To date, we have had a great deal of success in growing the ESPN DEPORTES RADIO franchise in MIAMI on WOCN-AM" said DEPORTES MEDIA LLC CEO DAVID JACOBS. "By moving our programming to WNMA-AM 1210, ESPN DEPORTES RADIO will have the ability to reach many more Hispanic listeners in more communities in SOUTH FLORIDA and to better serve our advertising and play-by-play partners throughout the market."