'The Beat' Launches In Birmingham
August 1, 2011 at 3:59 AM (PT)
CLEAR CHANNEL/BIRMINGHAM has launched a new Hip-Hop and R&B-formatted station called, "104.1 THE BEAT" on W281AB/MOUNTAIN BROOK, AL, a translator at 104.1. The translator previously simulcast WJLD-A. Musically, the station will feature artists like KAYNE WEST, BEYONCE, LIL' WAYNE and NICKI MINAJ.
THE BEAT is currently playing 10,000 songs in a row, commercial-free.
Market Mgr. RAY QUINN said, "Listeners are going to love the fact that the All New 104.1 THE BEAT plays a terrific blend of Hip-Hop and Old School with more music than any other Urban-formatted radio station in BIRMINGHAM! CLEAR CHANNEL now has two powerful ways for advertisers to reach those important Black adult consumers -- HALLELUJAH 105.1 and THE BEAT 104.1."
Check out the station website at www.1041beat.com.