Sporting News Radio Now Yahoo! Sports Radio

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SPORTING NEWS RADIO has been rebranded as YAHOO! SPORTS RADIO.  The change was announced TODAY by SNR owner GOW BROADCASTING, LLC (formerly MISSION MEDIA GROUP) and YAHOO!  Programming remains the same with the addition of shows from YAHOO! SPORTS like "FANTASY FREAKS" with BRANDON FUNSTON, BRAD EVANS, and ANDY BEHRENS, and "RIVALS RADIO" with CHRIS CHILDERS, and YAHOO! SPORTS writers like DAN WETZEL, MIKE SILVER, ADRIAN WOJNAROWSKI, and CHARLES ROBINSON will be appearing as regular expert commentators on the network.

"YAHOO! SPORTS RADIO builds on our leadership as the No. 1 sports site online and creates a national and local outlet for our brand and talent," said KEN FUCHS, VP of YAHOO! MEDIA NETWORK. "As YAHOO! SPORTS covers the biggest events, stories and athletes on and off the field, our partnership with GOW BROADCASTING will provide more access to our users and solutions to our advertising partners that want to connect with them wherever they consume sports."

"We are delighted to enter this relationship with YAHOO! SPORTS," said DAVID GOW, CEO of GOW BROADCASTING, LLC, which also owns Sports KGOW-A (1560 THE GAME)/HOUSTON. "We have long enjoyed YAHOO! SPORTS' content. We believe strongly that the resources at YAHOO! SPORTS combined with our on-air talent create the strongest sports roster in the industry. For our affiliates and our listeners, we can deliver top-shelf reporting, analysis and commentary."

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