ABC News Radio, Citadel Media Launch ABC Digital For Station Websites
August 2, 2011 at 2:39 PM (PT)
ABC NEWS RADIO and CITADEL MEDIA are launching ABC DIGITAL, a service providing customizable, format-specific news and music/entertainment feeds directly to radio station websites. Stories are produced and updated 24 hours a day, including photos, slides and graphics. The content, available with news in several categories and with format-specific material for Adult Hits, Adult Contemporary, Lite AC, Oldies, Alternative Rock, Active Rock, Classic Rock, Country, CHR, Hot AC, Urban and Urban AC, may also be locally branded on individual station sites and sponsored by local advertisers.
"Timeliness and quality were front and center in developing this product," said ABC NEWS RADIO VP/GM STEVE JONES. "According to many of the affiliates we polled, other service providers update their Web content far too infrequently. An important advantage our service offers is that it doesn't take visitors away from the radio station's page by linking them to other sites. Our ABC-produced content lives on the radio station's site ensuring the station retains the traffic and the news and entertainment stories are updated continuously."