Merlin Media Appoints Richard McLaughlin Sr. Dir./Digital Programming And Marketing
August 3, 2011 at 10:53 AM (PT)
MERLIN MEDIA continues to ramp up, adding RICHARD MCLAUGHLIN as Sr. Dir./Digital Programming And Marketing. In this new role, MCLAUGHLIN will provide leadership and strategic guidance to the company’s digital marketing efforts, build innovative digital marketing strategies, and work closely with the programming team to develop integrated digital elements for MERLIN MEDIA's roster of personalities and shows.
"RICHARD is a true talent with major success creating and programming digital content across platforms," said COO WALTER SABO. "Radio is the original interactive medium and today that's truer than ever before. In today's digital world, our audience has the ability to interact with our content online, on-air, through social media, with digital video, and more. With RICHARD, I'm confident that MERLIN MEDIA's audience and advertisers will enjoy a digital media experience that’s engaging and top-notch."
"MERLIN MEDIA understands the importance of excellent digital content in today's multiplatform world better than anyone," said MCLAUGHLIN. "I came to MERLIN because I saw a team of executives in place who appreciate our industry’s interactive history, and who understand the fundamental role digital will play in its future."
Most recently, MCLAUGHLIN served as Digital PD at CLEAR CHANNEL RADIO, where he oversaw the creation and programming of digital content platforms for the iHEARTRADIO network.