Keith Urban Set To Launch First Fragrance
August 8, 2011 at 6:37 AM (PT)
CAPITOL RECORDS artist KEITH URBAN will release his first fragrance for men called PHOENIX, in the FALL. He worked closely with the company BOOM on the creative package design and development.
BOOM CEO/Pres ART DeGAETANO said, “KEITH was very hands-on with this process and we are confident that it will be well received by his fans and that his international appeal will translate into commercial success for PHOENIX.”
URBAN added, “I grew up with a father that had great taste in music, cars and colognes. So the idea to eventually create my own fragrance seemed natural. I’ve always loved the feeling that comes from finding the right scent and the way it can say so much about a person. We created PHOENIX to express just the right blend of masculinity, mystery and sensuality."
You can get a sneak peek of PHOENIX during URBAN’s “GET CLOSER 2011 WORLD TOUR” with sample opportunities. The fragrance will launch both internationally and in the U.S. in OCTOBER.
For more info on URBAN visit www.keithurban.com.