Bridge Ratings Says Listeners Getting "What They Need" From Local AM/FM Stations
May 9, 2006 at 10:27 AM (PT)
According to a new BRIDGE RATINGS perceptual study designed to better understand the current behavior of listeners to traditional radio, 54% of the survey's respondents (2500 listeners were polled from 4/17-4/24) agreed with the statement, "I'm spending more time than before with my personal music collection." 25% agreed that they "were listening to more music on the Internet lately." Additionally, just over 75% agreed that "their local AM/FM stations are providing what they need in their daily and weekly radio listening."
For an extensive look at the study, click here.