Clear Channel Radio Picks Vitrue's Social Marketing Platform
August 10, 2011 at 4:51 AM (PT)
CLEAR CHANNEL RADIO has chosen VITRUE's social marketing platform, the VITRUE SRM, for managing branding and marketing for its radio station websites. The platform will allow CLEAR CHANNEL to publish and promote content across all of its individual social pages and personality pages, including, currently, the marketing for the iHEARTRADIO MUSIC FESTIVAL.
"We designed our platform with companies like CLEAR CHANNEL in mind. While social marketing allows brands to reach a global audience, it is imperative to provide the functionality to promote across local markets in real time -- which is why our platform is such a good fit for CLEAR CHANNEL," said VITRUE CEO/Founder REGGIE BRADFORD. "With VITRUE's solution, CLEAR CHANNEL RADIO will be able to easily achieve scale and promote the iHEARTRADIO MUSIC FESTIVAL and other events to their fans in local markets."
"The priority at CLEAR CHANNEL RADIO is to provide our fans with the best possible content and promotions and satisfy their love of music and entertainment through multiple channels," said LARRY LINIETSKY, SVP/Product and Operations for CLEAR CHANNEL RADIO. "We're expanding our social strategy to maximize engagement with our listeners, and VITRUE's platform allows us to manage our social venues and engagement in one place -- from posts to ticket contests to audience polls and more."