Clear Channel Radio Ups Tom Poleman And Michele Laven, Creates National Programming Platforms Group
August 11, 2011 at 4:30 AM (PT)
CLEAR CHANNEL RADIO has promoted SVP/Programming TOM POLEMAN to President, CLEAR CHANNEL National Programming Platforms and has upped SVP/Distribution and Development MICHELE LAVEN to EVP of Strategic Partnerships. Both LAVEN and POLEMAN will report to CEO JOHN HOGAN.
POLEMAN's new title includes oversight of the new National Programming Platforms group, which covers music and event marketing, label and artist relations, on-air talent development, and creating a network of format brand managers and digital programming. He will also serve as the "primary programming link to CLEAR CHANNEL DIGITAL," according to a CLEAR CHANNEL press release, including iHEARTRADIO and custom radio, digital stations and social platforms, and will be responsible for national promotions and events like the iHEARTRADIO Music Festival.
In her new position, LAVEN will work on alliances with distribution partners and creation of integrated advertising and marketing campaigns across platforms, as well as distribution agreements for iHEARTRADIO.
The creation of the National Programming Platforms Group has triggered some other title and duty changes, including EVP/Programming Development TOM OWENS being named EVP/Programming Research and Strategy, reporting to HOGAN; SVP/National Distribution DARREN DAVIS named SVP, GM of National Programming Platforms, reporting to POLEMAN; and EVP/Distribution JEFF LITTLEJOHN becoming EVP/Engineering and Systems Integration, reporting to HOGAN.
"With 237 million listeners a month, 850 broadcast stations across the country, and the 30 million monthly users of our online and mobile products, including iHEARTRADIO, one of the most popular digital radio services, no other media company comes close to CLEAR CHANNEL's reach, scale and promotional power," said HOGAN. "This company is built on strong local market relationships -- with our listeners, community leaders, advertisers and partners -- and as we continue to strengthen these connections and keep our local focus, we also will make the most of our national scale and reach by putting together products, events and relationships that nobody else can. In their new roles, TOM and MICHELE will harness the company's national scale, local engagement, multiple platforms and relationships to benefit advertising and marketing partners. This is CLEAR CHANNEL's powerful competitive advantage, and is key to delivering on our strategy to be where our listeners are with the products and services they want and expect, and creating unique effective opportunities for national advertisers to leverage our national reach and local activation capabilities."
"Our pre-promotion and announcement of the iHEARTRADIO Music Festival, which reached an estimated 100 million listeners, highlighted our promotional power -- as evidenced by the tremendous attention we got from the media, the entertainment industry, our SILICON VALLEY partners, investors, community leaders, advertisers and, most important of all, consumers," added Chairman/Media and Entertainment Platforms BOB PITTMAN. "By taking on these key roles on JOHN HOGAN's senior team, TOM and MICHELE will help the company take even greater advantage of its industry-leading resources; in addition to our traditional partners, there are companies that didn't even exist 10 years ago who are now among our major partners and allies as we work to lead the media and entertainment industry into this exciting new world. They will enable us to be even more relevant and effective for our audiences and advertisers, while providing new areas of growth for our company."
MORE ABOUT: heartradio | advertisers | marketing | media | john hogan | entertainment | advertising | tom owens | promote | search | mobile | country | consumer | tom poleman | silicon valley | jeff littlejohn | clear channel radio | promotions | michele laven | clear channel digital | bob pittman | darren davis | music festival | cell phones | employment | insurance