WEMP/New York Wakes Up With News Friday
August 12, 2011 at 11:13 AM (PT)
As ALL ACCESS was hearing YESTERDAY (NET NEWS 8/11), the music stopped again at 6a (ET) TODAY at MERLIN MEDIA's WEMP/NEW YORK, and ALL ACCESS hears that the morning news block that started at 6 is the kickoff of the station's soft launch.
Anchors and reporters for the news block at the station, which used the slogan "101.9 FM NEW" while playing its Hot AC stunt format over the last several weeks and doing trial runs of news and features, are now referring to the station with variants of "101.9 FM NEWS," adding the critical "S" to the word "NEW." DAVE PACKER and DANIELA BILOTA are anchoring the morning news block this morning.
And along with the soft launch comes word that PAUL CAVALCONTE, who had been serving as temporary morning man with the stunt Hot AC format, will be staying aboard as a news anchor, according to FISHBOWLNY.COM's JERRY BARMASH.