WDBO-A To Simulcast Talk On Rock WHTQ
August 15, 2011 at 10:48 AM (PT)
COX MEDIA GROUP Talk WDBO-A/ORLANDO is launching a 24-hour simulcast on 96.5 FM, starting FRIDAY, AUG. 19th at 5a ET. WDBO’s Talk format will replace the Rock format currently heard on WHTQ.
"AM580 WDBO has an incredibly strong brand with award-winning News, Weather, Traffic and Talk format," CMG/ORLANDO VP/Radio Operations SUSAN LARKIN said. "We are anticipating significant ratings growth by simulcasting WDBO on FM. Previous simulcasts of this nature across the country have lead to very large share increases.
"The decision to simulcast our 24-hour News-Talk format on FM will offer unique radio content to a wider listening audience," she added. "Many members of ORLANDO’s radio audience have never visited the AM dial. The simulcast of WDBO on FM allows us to penetrate twice the previously available listening audience to serve our local community as well as our advertisers.
"We want to thank all of our 96 Rock fans and advertisers for supporting the station over the years, and we invite you to listen to FM 96.5 & AM 580 WDBO for your weather, news and talk," LARKIN said. We also invite you to listen to our sister station, 98.9 WMMO for some great Rock music."