Border Media Launches 'Super Tejano' In McAllen-Brownsville
August 16, 2011 at 2:22 PM (PT)
BORDER MEDIA PARTNERS is launching a "Super Tejano -- Where Tejano Lives" format on KBUC and KZSP/MCALLEN-BROWNSVILLE, TX The station began broadcasting its new Tejano format on MONDAY, AUGUST 15th at 5p.
"Living the past 30 years in the Valley, I understand the strong connection our local listeners have to Tejano Music," BORDER MEDIA VP/Market Manager JANE SMITH said. "To be able to return Tejano to the RGV and to our Border Media family of stations will fill a void that our clients and listeners have requested. With 102.1 and 95.3 simulcast, we will have full signal coverage in the entire RIO GRANDE VALLEY with the best Tejano has to offer."
"Tejano is not just a format, it is a culture and lifestyle," SANTOS LATIN MEDIA CORP Pres./Oration JOSE A. SANTOS said, "With the launching of Super Tejano 102.1 and 95.3, we are bringing the music back to the area where Tejano was born. After extensive research and analysis of the market, there was a need for Tejano music, and we are happy to return to the RIO GRANDE VALLEY their very own 100% Tejano format!"
"It is truly an honor to bring back the Tejano format to the Valley," OM ROMERO HERRERA said. "With the addition of Super Tejano 102.1 & 95.3, we are adding a music format to our BMP stations that will exceed our listeners’ expectations in the RIO GRANDE VALLEY."