Katz 360 Launches New Local Media Display Product
August 17, 2011 at 9:10 AM (PT)
KATZ 360, the digital sales arm of the KATZ MEDIA GROUP, will launch KATZ 360 LOCAL MEDIA, a new online display advertising vehicle that offers advertisers premium placements on radio, television and newspaper publisher sites. Last month, KATZ 360 LOCAL MEDIA delivered nearly 50 million unique monthly visitors and one billion page views, according to JULY's COMSCORE report.
"Local media publishers have become an online destination for consumers with trusted, credible brands and meaningful online traffic," said VP/Digital Agency Sales ANDY SLATER. "Now with KATZ 360 LOCAL MEDIA, we can access those robust sites and provide tremendous value and time-savings to advertisers and agencies with one-stop shopping. We are bringing to market the most diverse set of media publishers of any aggregator in the online space."