Trio Expands Timeless Cool Custom Programming To Incorporate Multi-Formats, Research, Ratings
August 31, 2011 at 6:53 AM (PT)
Radio veterans KENT PHILLIPS, MARK FOLLETT and BERT HAMBLETON have united to form TIMELESS COOL CUSTOM PROGRAMMING, which will continue to syndicate the AC-formatted Timeless Cool via satellite and as MOHD (music on hard drive), as well as provide Country, Hot AC, and Classic Hits format consulting.
KENT PHILLIPS, PD/morning host at KPLZ/SEATTLE, merges his consultancy into TCPP. MARK FOLLETT is the founder of TIMELESS COOL MUSIC, which created and launched the syndicated COOL AC format, Timeless Cool, in FEBRUARY, 2010. BERT HAMBLETON is principal of HAMBLETON RESOURCES, INC., a research firm that helps develop marketing strategy for hundreds of small and mid-sized companies in both the retail and communication industries.
TCCP’s emphasis is on providing radio companies with highly researched custom formats and high-quality customer service and support. In addition to PHILLIPS consulting both Hot AC & Country formats, ROB MOORE will continue to program Cool AC and veteran programmer JAY KELLY will handle Classic Hits. MOORE is a veteran PD who created Timeless Cool AC as well as THE BREEZE format in 1987. JAY KELLY has programmed Oldies icons KBSG and KJR/SEATTLE.
In addition to the investment to create TCCP, the new organization is investing in MIKE GOULD’s EASTLAN RATINGS. The trio believes in EASTLAN’s phone-survey methodology, larger sampling and their more economical pricing structure in a tough economy for broadcasters. This investment will add affiliates and enhance the use of cell-phone sampling making EASTLAN the new industry standard in non-PPM markets. TCCP also plans to invest in the use of barter, in situations where stations qualify, to provide more options for broadcasters to pay for ratings.
Another initial investment is being made into the TACHER COMPANY, a national sales representation firm. TCCP sees a need for smaller and medium-sized markets to have better access to both regional and national advertising dollars. TACHER, which currently represents more than 300 radio stations, recently opened offices in LOS ANGELES, BOSTON and ATLANTA to broaden its national footprint. This investment will allow TACHER to open additional offices to help expand their station client base across the country.
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