Tom Joyner And McDonald's CMO Neil Golden To Lead Multicultural Advertising Super Session At Radio Show
September 1, 2011 at 7:23 AM (PT)
The RADIO ADVERTISING BUREAU and the NATIONAL ASSOCIATION OF BROADCASTERS will host a Radio Show super session focused on multicultural advertising. Titled "The MCDONALD'S Story -- Led with Ethnic Insights," the session will feature a conversation between CMO NEIL GOLDEN and TOM JOYNER.
The super session will be held 11a-noon on THURSDAY, SEPTEMBER 15th at the HYATT REGENCY CHICAGO.
GOLDEN and JOYNER will share their views on the shift towards 'mosaic marketing' and how it is evolving the way the mass market develops marketing and programming efforts. They will also discuss the power of radio and its unmatched ability to engage multicultural audiences.
"We are thrilled to welcome NEIL GOLDEN and TOM JOYNER to THE RADIO SHOW," said RAB Pres./CEO JEFF HALEY. "They are on the cutting edge of consumer trends showcasing how brands like MCDONALD'S and radio are creating unique cultural mash-ups resulting in unparalleled success."