91X 'Resurrection Weekend' Kicks Off 'Blue September' Campaign Against Prostate Cancer
Steve West To Host Marathon Broadcast Beginning 9/4 At 6a
September 2, 2011 at 10:34 AM (PT)
LOCAL MEDIA SAN DIEGO Alternative XTRA-F (91X) will host a special "RESURRECTION WEEKEND," on-air feature this LABOR DAY weekend beginning TODAY at noon, and launch support for the "BLUE SEPTEMBER," a month-long program designed to raise awareness and prevention for prostate cancer.
"RESURRECTION WEEKEND," turns back the clocks on the 91X playlist, bringing back classic songs from the '80s and '90s, and welcomes back 91X voices of the past including MIKE HALLORAN, "MAD MAX" TOLKOFF, OZ MEDINA, PAM WOLFE, ROBIN ROTH, and STEVE WEST.
Veteran 91X DJ STEVE WEST will put in the most labor of all with a marathon broadcast beginning SUNDAY, SEPTEMBER 4th at 6a, and going through MONDAY, SEPTEMBER 5th to support "BLUE SEPTEMBER." WEST is a prostate cancer survivor and active proponent for getting tested early, when the disease is most treatable.
"Since my diagnosis, I have been astounded by the fact that more men die from prostate cancer than women do breast cancer, and yet only gets a fraction of the attention," said WEST. " This year, I decided it was time to change that. Prostate cancer is a disease that has few or no symptoms in early stages, cure rates are higher and there are more treatment options with early detection. My goal is to encourage all men to get screened for prostate cancer."
91X will also support the "BLUE SEPTEMBER" campaign by turning the iconic 91X yellow-and-black logo to blue for the month. 91X will also hold fundraising efforts for the PROSTATE CANCER FOUNDATION with an auction of rock memorabilia, a bingo tournament at the DEL MAR FAIRGROUNDS on SEPTEMBER 17th and listener donations via texting.
91X PD GARRETT CAPONE said, "For nearly 30 years, this radio station has done our best to serve the needs of the SAN DIEGO community, whether it’s the music we play or the causes we support. Obviously, it takes on an additional meaning when a cause directly affects one of our own. "Like many of my peers, I have been astonished to learn how many lives prostate cancer affects, and how important it is to do our part and educate others to be proactive and hopefully lower the rate of diagnosis."
For more info on 91X's "BLUE SEPTEMBER" click here.