Adios Juan, Hola Latino 106.3 In Boise
September 6, 2011 at 7:27 AM (PT)
ADELANTE MEDIA KQTA/BOISE has flipped from Spanish Adult Hits "JUAN" to Spanish Contemporary as "LATINO 106.3."
The move was made at 5p on LABOR DAY with GRUPO MONTEZ DE DURANGO's "Que Triste es un Adios" ("How Sad is Goodbye") the final song. SHAKIRA's "Rabiosa" ushered in the new format.
Programming is being led by ADELANTE MEDIA GROUP corporate Dir./Programming and New Media JUAN GONZALEZ from the company's SACRAMENTO HQ.
KQTA is not simulcasting KLMG (LATINO 97.9)/SACRAMENTO, but is offering unique programming to the TREASURE VALLEY's bilingual, bi-cultural Hispanic population.