Pandora CEO: Radio's Move To Internet Is At 'A Tipping Point'
September 7, 2011 at 4:05 AM (PT)
Speaking YESTERDAY (9/6) at a CITIGROUP conference in NEW YORK, PANDORA CEO JOE KENNEDY said "the radio industry is 'at a tipping point' in moving to radio delivered over the Internet from traditional, terrestrial radio," reports THE WALL STREET JOURNAL.
KENNEDY told the attendees that PANDORA had an advantage over terrestrial radio in its ability to provide visual ads and targeted advertising.
As for PANDORA's future, KENNEDY noted, "A key leverage point is improving our revenue per hour. There's a tremendous focus on that."