Meteoric Rise For WPOI In Tampa
September 7, 2011 at 3:58 PM (PT)
Aside from our PPM Analysis, rarely does ALL ACCESS spotlight a ratings upset -- especially one that took place in just one month, such as COX Top 40 WPOI (HOT 101.5)/TAMPA's impressive showing in the AUGUST monthly to become the market's leading Top 40, edging past perennial market legend CLEAR CHANNEL Top 40 WFLZ.
HOT 101.5 signed on JULY 1st and the JULY BOOK roughly had two weeks of HOT 101.5, and the new AUGUST book is all-new programming.
WFLZ 7.6 #1
WPOI 4.0 #14
WFLZ 6.7 #2
WPOI 4.3 #11
WPOI 5.9 #5
WFLZ 5.8 #6
And AUGUST showed HOT 101.5 ranked #1 women 18-34, #1 women 18-49, and #1 women 25-54.
While it's still early going against WFLZ, HOT 101.5 PD TIM CLARKE told ALL ACCESS, "We went into commercials on AUGUST 1st, so this goes beyond being commercial-free for a month in JULY. We've evolved the station to playing commercials, we have live jocks and even doing contesting. We are a full-on radio station, and will be adding live mornings and nights to complete us.
"I'm so thrilled for our team here in TAMPA. Everyone has been putting amazing energy and passion into HOT 101.5 and we are so excited for the future!"
Crosstown WFLZ PD TOMMY CHUCK told ALL ACCESS, "Our team finished 1st P18-34, 2nd P25-54 and continued to hold the #1 6+ cume position by a wide margain. We're still early in the 1st round of what will be a long battle."