Troy Research Acquires Mind Spin Research
September 13, 2011 at 3:55 AM (PT)
TROY RESEARCH, INC. has entered into a definitive agreement to acquire MIND SPIN RESEARCH LLC, a GRAND RAPIDS MI-based internet music research company. Financial terms of the deal were not disclosed.
Following the acquisition, MIND SPIN's clients and resources will be transferred to TROYRESEARCH.COM. "The acquisition combines MINDSPIN's automated research functionality with one of the largest and fastest growing radio research services. The combined companies will focus on providing a better, more comprehensive experience for clients interested in measuring, engaging, and monitoring radio analytics information," said the company.
With this acquisition, MIND SPIN RESEARCH resources will be merged with TROY RESEARCH's comprehensive research services that span various digital media including television and video