Atlanta's 99X Is Moving Its Frequency Again
September 13, 2011 at 12:29 PM (PT)
Two months ago (NET NEWS 6/10), ALL ACCESS tipped you that CUMULUS Alternative WWWQ-HD2 (99X)/ATLANTA moved up the dial from 97.9 FM to 99.1 FM to reinforce the 99X brand. The station had been "99X NOW AT 97.9 FM" since returning to FM airwaves on the RIVERDALE translator signal in APRIL 2009.
Now, 99X is on the move again, sliding to what's expected to be a better signal at 98.9.
THE ATLANTA JOURNAL's RODNEY HO reports, "the move to 98.9 will take place overnight this THURSDAY morning, SEPTEMBER 15th, between 2-4a. Back in its heyday, 99X was at 99.7, a very strong 100,000-watt signal and would frequently draw more than 400,000 listeners a week. The Alternative Rock station lived there from 1992 to early 2008, when Top 40 station Q100 moved from 100.5 to 99.7 and 99X was taken off the FM airwaves and moved online only. Two years later, CUMULUS brought 99X back at 97.9, a relatively weak signal."
99X PD AXEL LOWE told ALL ACCESS, "The first move was to take advantage of being back on 99 (at 99.1 fm). It wasn't until we tried to fine tune it after powering up that we realized the interference from a 100k station in MACON, GA. We've been waiting for the approval since then to make the click to the left at 98.9 so that we could beam at full power -- bigger, clearer 99X."