Marketron Signs More Than 100 Media Groups To Its New Mediascape Program
September 14, 2011 at 6:17 AM (PT)
MARKETRON has signed more than 100 media groups to the MEDIASCAPE program since its launch in APRIL of this year, including BEASLEY BROADCAST GROUP, EMMIS COMMUNICATIONS, LOTUS COMMUNICATIONS, MAPLETON COMMUNICATIONS, MAVERICK MEDIA, SCHURZ COMMUNICATIONS and SIMMONS MEDIA GROUP. MEDIASCAPE combines an essential infrastructure, next generation traffic solution and suite of services that is provided on an integrated and open technology platform now easily available to media organizations of all sizes.
"For years advertisers have challenged radio to increase transparency, accountability and efficiency of buying across the multiple advertising channels and platforms we have to sell. This was an obstacle for our entire industry prior to MEDIASCAPE," said MAVERICK MEDIA CEO GARY ROZYNEK. "MARKETRON's Mediascape Platform and Suite of Services will help MAVERICK MEDIA operate more efficiently and profitably, while our advertisers can increase their effectiveness across the multiple advertising mediums such as digital and mobile that we currently sell."