Marty Basch Named VP/Dir. Sales For CBS Radio/Las Vegas
September 19, 2011 at 6:04 PM (PT)
MARTY BASCH is returning to CBS RADIO's LAS VEGAS cluster as VP/Dir. Sales for all six stations and GSM for Hot AC KMXB (MIX 94.1 FM). BASCH, who worked for the cluster in 1989-2009 before serving as EVP/GM of the KEMP BROADCASTING stations, will start his new position next MONDAY (9/26).
CBS LAS VEGAS SVP/Market Manager JERRY MCKENNA said, "We are thrilled to welcome MARTY back to the CBS RADIO team. Throughout his career he has demonstrated a strong ability to work with clients in unique ways that drive results. And he has a knowledge of the LAS VEGAS market that will be invaluable as we innovate our programming and what we can offer advertisers to reach audiences over the air and online."