Emmis Launches Partnership With Jelli
New York And Los Angeles Stations On Board
September 22, 2011 at 11:59 AM (PT)
EMMIS COMMUNICATIONS) has forged a partnership with JELLI to offer users five EMMIS radio stations that connect their JELLI account to FACEBOOK. JELLI, 100% user-controlled radio, enables people to take over a radio station using their web browsers and iPHONES.
TODAY (9/22) at f8, FACEBOOK's developer conference, JELLI announced that it has integrated with FACEBOOK's latest features to make listening more social. It is now easier than ever to discover and listen to new music with friends. When listeners connect with their FACEBOOK accounts, they can add what they're listening to on their FACEBOOK profile and share with friends, who can quickly tune in and help shape the playlist.
JELLI and EMMIS are collaborating to bring Top 40/R WQHT (HOT 97)/NEW YORK, Top 40/R KPWR (POWER 106)/LOS ANGELES and Alternative Internet Station RXP to FACEBOOK PLATFORM.
"EMMIS has the strongest brands and communities in radio with HOT 97 in NEW YORK, POWER 106 in LOS ANGELES and RXP online," said JELLI CEO/Founder MIKE DOUGHERTY. "We are honored to help make these communities more social and engaged by combining their strength with the power of FACEBOOK."
EMMIS DIGITAL VP ANGIE-MAY COOK explains, "The evolution of music listening habits will accelerate today as music becomes more social through FACEBOOK PLATFORM. We are combining terrestrial radio with social media with our partner JELLI, whose platform is a perfect fit. JELLI offers the group listening experience our listeners recognize and lets them take control of the playlist while they communicate with other fans. We have a big learning curve ahead us as we watch and experience our brands in the hands of our biggest fans."
With the announcement of JELLI's FACEBOOK integration, HOT 97, POWER 106 and RXP will now offer five customized stations where fans will have 100% control of what is played and when it is played. "This gives our listeners non-stop new music and it gives EMMIS back-end metrics to see which songs are really resonating," said EMMIS VP/Programming JIMMY STEAL.
EMMIS COMMUNICATIONS’ HOT 97, POWER 106 and RXP brands are available on FACEBOOK in partnership with JELLI by logging on to www.Jelli.com/hot97ny, www.Jelli.com/funkmasterflex, www.Jelli.com/throwback, www.Jelli.com/power106 and www.Jelli.com/rxp.