Mark Ramsey: KCRW 'Doesn't Feel Like A Radio Station'
September 28, 2011 at 3:51 AM (PT)
MARK RAMSEY MEDIA Pres. MARK RAMSEY notes in his latest blog that SANTA MONICA COLLEGE noncommercial Triple A/News-Talk KCRW/SANTA MONICA-LOS ANGELES "doesn't feel like we're a radio station."
What does that mean? Explains RAMSEY, "You can limit yourself by your delivery mechanism. That’s the message from JENNIFER FERRO, General Manager of L.A.'s legendary non-commercial juggernaut KCRW."
Quoting FERRO, "We have never thought of ourselves as a radio station. The radio is just the delivery device. It’s all the gooey stuff that we think up, create, and analyze that makes us what we are."
"And KCRW most recently illustrated this very concept in their groundbreaking iPAD app, the Music Mine, developed in conjunction with PRX," writes RAMSEY. "Watch and listen to the way JENNIFER describes the vision for KCRW, and recognize that she could be talking about your station brand, too. You are not just 'radio' anymore. And the sooner you stop thinking of yourselves that way, the sooner your advertising partners and consumers will do likewise."
Check out the full post here.