VSS Sees Radio Revenues Growing 4.2% Between 2010-2015
September 29, 2011 at 5:44 AM (PT)
Private investment firm VERONIS SUHLER STEVENSON (VSS) has released the 25th edition of the VSS Communications Industry Forecast 2011-2015, which shows that U.S. Communications Industry spending will grow 4.1% in 2011 to $1.120 trillion and is expected to increase at a 5.5% CAGR in the 2010-2015 period.
VSS projects radio revenue will grow at an average of 4.2% between 2010 and 2015.
"While there are instances of declines and decelerated growth -- largely in the more traditional segments of the Communications Industry -- there is a convergence taking place in which everything digital continues to gain greater influence, scope and relative revenue mix, neutralizing the general decline of traditional media," said Co-Founder/Pres./General Partner JOHN SUHLER. "Business & Professional Information & Services continues to be a fast-growing sector, in part, because it has long embraced digital content and related software services and delivery. Also, the sectors that held up well in the last economic downturn -- Targeted Media, Business & Professional Information & Services, Education & Training Media & Services, and Entertainment & Leisure Media -- are all expected to record solid growth in the forecast period, thanks in large part to their migration to digital platforms and delivery methods."
VSS writes, "Major segments that have been negatively impacted in recent years by the migration to digital platforms and economic factors are expected to stabilize during the forecast period, according to the VSS Forecast. The Traditional Consumer Advertising Media sector, which includes the Broadcast Television, Consumer Magazine Publishing and Broadcast and Satellite Radio segments, among others, will generate growth in the forecast period, albeit trailing GDP, as brand-related digital products and delivery methods gain a stronger foothold for most traditional media outlets."