Dodgers Make Move To KLAC Official
October 3, 2011 at 4:12 PM (PT)
It wasn't a very well-kept secret (NET NEWS 9/23), but the LOS ANGELES DODGERS have finally gone ahead and confirmed what was already in the market, the news that the team's radio rights will move from CUMULUS Talk KABC-A/LOS ANGELES to crosstown CLEAR CHANNEL Sports KLAC-A (AM 570 FOX SPORTS L.A.) next season in the first year of a multi-year contract.
"We are extremely pleased that this partnership takes DODGER broadcasts to one of the best sports radio stations in the country, AM 570 FOX SPORTS L.A.," said DODGERS Chief Revenue Officer MICHAEL YOUNG. "CLEAR CHANNEL's all-sports format will elevate the DODGERS in terms of coverage and significantly enhance our fans' engagement with the club. Through this strategic partnership, the DODGERS will now have the opportunity to connect with the millions of listeners that tune into CLEAR CHANNEL's wide-reaching AM and FM stations."
"The DODGERS are synonymous with LOS ANGELES. The team has the ability to connect people regardless of age, gender or race. Our CLEAR CHANNEL stations have multi-demo and multi-cultural appeal that nicely complements the DODGERS' brand and will provide unique marketing opportunities," said CLEAR CHANNEL LOS ANGELES President and Market Manager GREG ASHLOCK. "We're also humbled to have VIN SCULLY, the greatest play-by-play announcer -- period, lead our broadcast team."