Clear Channel, Microsoft Extend iHeartradio/Xbox Integration
October 5, 2011 at 10:18 AM (PT)
CLEAR CHANNEL RADIO has expanded its multi-year strategic partnership with MICROSOFT to integrate iHEARTRADIO into MICROSOFT’s XBOX 360. The New iHEARTRADIO will be the only digital radio service on XBOX LIVE, the premium online entertainment service for XBOX 360.
Beginning this winter, the New iHEARTRADIO will be available for free to XBOX LIVE Gold members. Gold members who have Kinect for XBOX 360 can use the product’s revolutionary sensor to control digital radio in their living room using their voice and body. Gold members who have XBOX 360, but not Kinect, can operate the New iHEARTRADIO using their controller.
XBOX 360 users will be able to connect their New iHEARTRADIO accounts to XBOX LIVE for immediate access to many of the New iHEARTRADIO services and social features through iHEARTRADIO’s relationship with FACEBOOK. This initiative will integrate iHEARTRADIO on Windows Phone 7 as well as to stream the iHEARTRADIO Music Festival in HD exclusively on the XBOX 360.
"CLEAR CHANNEL is committed to innovation and deep social integration. We want to continually deliver new experiences that consumers have never seen before -- like the recent launch of the New iHEARTRADIO, which combines broadcast and digital-only stations and user-created stations in one service for the first time," CLEAR CHANNEL RADIO CEO JOHN HOGAN said. "The New iHEARTRADIO’s integration with the XBOX 360 enables Kinect users to control digital radio in their living room using just their voice and body. There is nothing else like it on the market and it’s another example of how we are committed to being wherever our listeners are with the programming and services they want and expect."
"Our partnership with CLEAR CHANNEL RADIO and the New iHEARTRADIO marks a significant milestone in our vision to bring you all the TV entertainment you want, shared with the people you care about, made easy," Xbox LIVE GM PETE THOMPSON said. "By bringing the New iHEARTRADIO to XBOX LIVE and adding the magic of Kinect, we are transforming the way consumers experience entertainment forever."