Targetspot Survey Looks At Digital Audio Listeners
October 6, 2011 at 3:46 AM (PT)
TARGETSPOT has released the results surrounding the role of digital audio listening in music discovery. The data from the report "Digital Audio Usage Trends: A Highly Engaged Listenership," conducted by PARKS ASSOCIATES, reveals the behavior of digital audio listeners with regard to discovering new music, giving and receiving musical recommendations, and music purchasing.
Personal Yet Social
The research shows that the digital pursuit of music is "a simultaneously personal and shared endeavor." On their own, 57% of digital audio listeners search for new music and 52% search for artist or band information.
However, digital audio listeners also actively share and seek opinions. 42% rate songs, 38% recommend a station, artist/band or song and 29% link their music profile to social networks.
In addition to voicing their own opinions, digital audio listeners are very interested in recommendations from others. More than a third review station recommendation lists, 33% review music charts, 32% of listeners look at what others are listening to and 29% join music-related forums.