WKPQ Elmira Drops HAC For 'Kickin' Country'
October 10, 2011 at 10:22 AM (PT)
The ELMIRA/CORNING, NY market woke up TODAY (10/10) with a new Country signal in the market. At 12:20a, SOUND COMMUNICATIONS' WKPQ (POWER 105) jettisoned the Hot AC format and debuted ALL NEW KICKIN' COUNTRY 105.3.
Using the slogan "Fresh New Country And All Of Your Favorites," the first song played was LITTLE TEXAS' "KICK A LITTLE," a song that was featured in hundreds of teaser TV ads over the past month.
No on-air personnel we're displaced in the format switch. Morning host TJ SHARPE was the first personality to broadcast from the new, state-of-the-art studios in HORNELL, NY.
WKPQ is a 50,000-watt regional station serving seven counties in upstate NEW YORK and two in northern PENNSYLVANIA.