MIW Report: Only 30% Of All Radio Stations Have Female GSMs
May 16, 2006 at 6:39 AM (PT)
According to the latest Gender Analysis Summary released by the MENTORING AND INSPIRING WOMEN IN RADIO GROUP (MIWs), in late 2005 just over 30% of all radio stations listed women as their General Sales Managers. In the Top 100 markets, 32% of stations list women GSMs. Of the 123 groups that own 12 or more stations, 33% of the sales managers are women. These percentages are flatlining compared to those in 2004 and 2003.
Withing the six largest groups owning 100 or more stations (a total of 2079 stations), four exceed the overall average of 33% women GSMs: CUMULUS at 39%, INFINITY at 38%, CLEAR CHANNEL at 37%, and CITADEL at 34%. ENTERCOM is slightly under average at 31% and SALEM is last at 17%. Only two of these groups showed increased percentages from last year: INFINITY, up from 34% and SALEM, up from 9%.
ENTRAVISION and ABC both list 41% women GSMs, COX at 39% and REGENT at 35% also exceed the average. Below average are SAGA with 30% (vs. 51% in 2004), RADIO ONE with 29%, UNIVISION at 26% and NEXT MEDIA at 24%.
ACCESS 1 COMMUNICATION Dir./Radio Operations and MIWs spokesperson JOAN E. GERBERDING noted, "We're pleased that such a large percentage of radio sales managers are women. But we still have a long way to go. The overall numbers of women in GSM positions have basically remained the same since 2003. We will only declare 'progress made' when those numbers start moving up and more talented women are promoted to these power positions."
In a previous MIWs report, female General Managers are found in only 17% of the 4877 stations owned by groups holding 12 or more. For additional info, go to www.RadioMIW.com.