SoundOut Names Rob Sisco Pres./North America
October 12, 2011 at 6:51 PM (PT)
Research firm SOUNDOUT has appointed ROB SISCO Pres./NORTH AMERICA. SISCO, who previously headed THE NIELSEN COMPANY’s Entertainment Measurement business, will have strategic and operational responsibility for all aspects of the SOUNDOUT business in the U.S. and CANADA.
"SOUNDOUT is not only groundbreaking and cutting edge, it will also help the industry align cost structures and make critical marketing decisions in these unprecedented and challenging times," SISCO said. "The business is at a very exciting stage and positioned to become a truly unifying technology across the music ecosystem -- servicing independent artists, record labels, radio groups and the consumer. I am thrilled to join the SOUNDOUT team, and I’m looking forward to building a significant NORTH AMERICAN operation."
"ROB is one of the best-known and most-respected executives in the industry, and it is fantastic to have him on the team," SOUNDOUT Founder/CEO DAVID COURTIER-DUTTON said. "SOUNDOUT’s completely independent predictive research already helps inform playlisting for major radio groups across the U.K. and U.S. ROB will be instrumental in establishing SOUNDOUT as a leading player in this market and, increasingly, the wider data science field."