Universal Music Group Expands Digster.fm With Rdio
October 13, 2011 at 8:02 AM (PT)
UNIVERSAL MUSIC GROUP DISTRIBUTION has expanded DIGSTER.FM to now include RDIO, the on-demand social music discovery service from the creators of SKYPE. The announcement was made TODAY (10/13) by UMGD Pres./CEO JIM URIE, SVP/Marketing & Product Development MITCH ROTTER and RDIO CEO DREW LARNER.
"RDIO's innovation and recognition as a leader in social music makes it a perfect fit for DIGSTER," said ROTTER. "As more consumers migrate towards subscription services for their online and mobile music experiences, one of the biggest challenges is what to listen to. DIGSTER.FM surfaces numerous playlists curated by in-house editors, artists and taste makers, which makes it easy for fans to listen to and discover content outside of their own music libraries. We plan to incorporate as many additional services and features as possible in order to provide fans an unparalleled playlisting service through DIGSTER.FM."
"We're thrilled that RDIO has been integrated into the DIGSTER site," said LARNER. "Now, with DIGSTER's curated playlists, RDIO users have another way to listen to and discover new music, while DIGSTER users have access to RDIO's catalog of over 12 million songs. This combination of RDIO, a service built from the ground up with social music discovery in mind, and DIGSTER is a great example of how developers can utilize our API to bring popular RDIO features, such as playlists and sharing, to their users."