Newcap's Steve Jones Write 'Rockstar' Marketing Book
October 13, 2011 at 12:01 PM (PT)
NEWCAP VP/Programming STEVE JONES has written the book, "Brand Like a Rock Star," which analyzes core marketing strategies of popular rock bands to illustrate how they could work in other avenues of business.
After launching the book's release in LAS VEGAS last week, it is now on sale at AMAZON and BARNES & NOBLE, as well as mortar-and-brick retailers. BUSINESS2COMMUNITY.COM has excerpted "Five Vital Business Lessons From KISS" here.