CBS Radio/Boston Ups Mike Thomas To VP/Programming
October 13, 2011 at 10:39 AM (PT)
CBS RADIO/BOSTON has promoted MIKE THOMAS to VP/Programming. THOMAS, who has served as PD for Classic Rock WZLX-FM and Sports WBZ since 2009, will continue to oversee all programming and strategic planning for the two stations.
THOMAS will assume an expanded role at all five CBS RADIO/BOSTON stations including News WBZ-A, Hot AC WBMX (MIX 104.1), and Classic Hits WODS, and he will work with those stations’ PDs on content development and audience acquisition.
"Since MIKE's arrival at WZLX in 2006, he has built the station into a consistent ratings powerhouse," CBS RADIO SVP/Market Manager MARK HANNON said. "His launch of 98.5 The Sports Hub in 2009 has been one of the most successful in recent radio history, and the station being named Sports Station of the Year at the 2011 NATIONAL ASSOCIATION OF BROADCASTERS' (NAB) Marconi Radio Awards was a tremendous accomplishment. I look forward to using his strategic approach and programming insights to impact the overall CBS RADIO stable of stations in BOSTON."